About a month ago our @MatDolphin Twitter account was fast reaching 1,000 followers. No great shakes, but we thought we’d mark the occasion with a random bit of generosity. After all, you give, you get.
We decided to offer a bespoke illustration to one random follower as an incentive to existing fans to RT the news, and to encourage people to start following our ever so interesting tweets.
On the 5th October we reached the magic number and used (www.random.org) to help us pick a lucky follower at random. #823 was picked and lucky follower Jo Porrit (@BrandGuardian) was our winner.
We got in touch with Jo and quickly found out she was a ‘Thinker. Do-er. Likes living in the space that is The Tipping Point. She likes cake. She does social. And she does digital. All in all a catalyst for change.’ Having spoken with her directly cake and biscuits kept getting mentioned, as did her social networking circle. That was enough for us to create the poster you see here, which is now with Jo, taking pride of place next to her biscuit tin.
What shall we do when we reach 2,000 followers? Let us know your ideas…