Amazon
Online Retailer
Brief
Create a logo and visual identity for After Hours, an event to show case the latest electronic products available on Amazon.
Solution
Wanting to stay away from clock-based clichés, we brought the products themselves to the forefront and created a type treatment featuring various electronic items interacting and merging with the lettering. The colour scheme was taken from the existing branding to give the identity an overall consistency.
The client decided to go with another execution in the end but we were always keen on this version and thought it deserved to be seen.
