Assiette
Food company
Brief
The umbrella food brand Assiette are named after the French term meaning assortment. They are the parent company to a number of sub brands and required an identity which reflected their wide range of food styles.
Solution
A simple, handwritten logotype gives the identity a personal, more approachable touch to avoid appearing overly corporate. The hand drawn plate is a simple reference to food without being clichéd or obvious.
