EA Sports FIFA 12

Game developer

Using the EA branding and font, we were asked to produce a number of initial design ideas for a logo which would become the basis of the identity for FIFA 12 Pro Player Challenge – A competition aimed at mainly young male gamers.

We created a variety of logo treatments all of which were flexible enough to be used in a number of different ways, from print to digital, large format to animation, mobile device to apparel. The logo needed to have plenty of energy and movement to capture the fast-paced and high-octane feel of the game itself. The logos were initially created in single colour, when the final route had been chosen by the client and developed into the finished design, we added bold and clean colours which visually tie-in with the game also.



Initial concepts: