Gerry Cottle’s Circus



We were approached by our friend Gerry Cottle to inject some life into his logo – A design which hadn’t changed in over 20 years. He wanted the new execution to retain elements of the existing logo but bring it into the 21st century.


Whilst keeping the basic elements the same, we created the bespoke lettering by hand, going through a vast number of tweaks and adjustments before settling on a balanced logotype we were happy with. When choosing the various colour options, we researched vintage circus posters for inspiration.