Vish
Communications Company
Brief
Mobile and online communications company Vish asked us to design an identity which conveyed the nature of their business; connecting different parties in a fun and engaging way.
Solution
We took the brief literally and used adjoined letterforms and colour gradients to show the concept of connectivity and messages moving from one person to another. The bright, ever-changing colour schemes and rounded logotype gave an element of playfulness and vibrancy without becoming novelty.
