Dynamite Soul

Record Label

Brief

Design a logo for Dynamite Soul, a newly established record label based in North London, specialising in classic hip-hop, funk and soul reissues. The logo needed to reflect the era and history of the music, but maintain a contemporary and flexible feel.

Solution

We wanted the logo to clearly reflect the output of the label: quality black American music from the late sixties to the early eighties. A simplified illustration and hand drawn typeface evoke the style and aesthetic of the era.

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Client feedback:

“I didn’t know where I wanted my brand to go when I approached Mat Dolphin. As soon as we met I knew they were the right people to get on board. They completely over-delivered on my expectations and we’re working together again soon. Cheers lads.”

Daniel Sweatman
Founder, Dynamite Soul Records