Mediterranean Kitchen

Food company
– sub brand of Assiette Catering


Design new branding and identity for Mediterranean Kitchen.


Assiette wanted this brand to allow them to bring to market some family favorites, whilst also introducing a good range of vegetarian foods. Rather than designing a traditional logo, we felt it was important to give Mediterranean Kitchen a graphic device which could be used in a more versatile and flexible way than a static icon. The graphics are based on Mediterranean tiles and patterns found around the Med. With no set structure or colour combination the design offered the opportunity for the brand to expand to packaging and event design.