Vedere

Property Developers

Brief

Create a name, design a brand identity and stationery package for a property developer. Each property developed would be unique in that it would have both amazing views in and out of the home.

Solution

Vedere = Latin for vista/vision. The first thing developed for this logo was the use of type. The angular construction of the type again highlights building. The ‘V’ of Vedere when turned upside down outlines the shape of a house and is then used to underpin the remainder of the brand. The colour palette is one of prestige and finesse, also suggested in the logo reflection.