East London Dance

Dance Organisation


Design an identity and promotional collateral for ‘Pick’n'Mix’. An event organised by East London Dance to showcase the talent of choreographers from the local area. The name and look of the event was based on the location of the event – a disused Woolworths store in East London.


Typography, imagery and a colour scheme referencing old-school sweet bags sat alongside abstracted silhouettes of dancers to give a feeling of movement and fluidity.