Brooklands Clinic



Brooklands Clinic is chiropody and podiatry practice based in London. They asked us to update their logo and branding in a design style which would give them a more contemporary feel without alienating their existing customer base.


After researching similar companies, we found the project was going to be a balancing act of making sure the logo was instantly recognisable as a foot clinic without resorting to the simple footprint clichés that the majority of other practices chose to use in their branding. The toes icon made a clear reference to to nature of the business without being too obvious and familiar.