This week Creative Review posted a new Question of the week about blogging on their blog. Should we blog? Shouldn’t we blog? Who blogs and who doesn’t, and at the end of the day who cares? Like everyone else we’re now blogging about it. Blog blog blog.

Blogs for us are immediate and offer a chance to talk elsewhere from our site about new and interesting stories. It’s our voice. What we’ve seen, what we’re thinking, what we’re interested in and what we want to share with you. We can talk to an audience and explore opinions and thoughts more than twitter with it’s restrictive old-school SMS 140 character limitations can.

The good thing about blogs is that you as a reader can be selective with what you read, hopefully only digesting the worthwhile, as Gemma Went from Red Cube Marketing points out:

“A good blog should establish the credibility of a person or brand in whatever area they operate in. But this is dependent on quality content, which should always be what the reader would want to see (bit like a good magazine really).”

Hear hear.

As ever though sometimes you spend more time on your own blog than one does reading others. We cut through blogs in the same way we’d know if we were going to get on with someone after a chat, a quick scan of a blog gives you a pretty good guide if you’ll enjoy following them or not.

Hopefully we’ll all continue to blog and if people want to follow they can. Hopefully people will be interested in our insights and hopefully they’ll continue to read on.

Then again maybe no-ones reading this, in which case, blog off!

Mat Dolphin