A couple of months ago we took a trip to the Pentagram offices in Needham Road, West London to attend a talk by designer, Pentgram partner, author and all round nice-guy Angus Hyland. The talk focused on symbols and was organised in conjunction with the publication of Symbol, the recent book by Hyland and Steve Bateman. The talk was utterly brilliant and the book is equally so. Highly recommended.
Whilst I could write at length about the talk itself and the points Hyland raised, there was one thing he said that particularly stuck out for me. When talking about the more unusual, quirky and perhaps even awkward logo designs from years gone by Hyland said…