So it’s award season again. Well — least it is at the D&AD — the one we all know about and keep tabs on.
At some point as a hungry ‘n’ thirsty new design agency eager to succeed, you mention the word ‘AWARDS’ amongst yourselves. You only need chat for less than a minute though as straight away reality kicks in when you consider the entry fees and who you’re up against. You soon realise you’re punching above your weight and think to yourselves ‘…what’s the point of wasting the money?…’ and back to work you toddle.
Mat Dolphin is coming up for its second year in business soon so awards are definitely something we’ve discussed (and dismissed) in our small studio on more than one occasion. With a heavy dose of risk involved entering into the fray, we wanted to explore some of the merits, pitfalls and woes of being a small agency in a big award pond.